'Pre Lives' is a permanent video installation in the Hayward Hall museum. This film used hundreds of archival images of Prefontaine and footage.

The Prefontaine story is well-known at Univ of Oregon and this film gives a fresh perspective. To introduce Pre, I used a drawn-out reveal showcasing his almost super-human feats before revealing the heart and classic story of Pre. Infographics and diagrams quantify the man, and 3D photo-mapping, 2.5D photo treatments, and animated photo sequences bringing old archival photos to life. (Created in 4x3 for display in an old style retro tv.)

Client: University of Oregon / Nike
Agency: Mode Adjust
Producer: Mike Lay